You know, for some reason small businesses has been on my mind for quite some time. I guess it started sinking in a few weeks after Chicago went into lockdown March 21, 2020. After that, it was like a Domino affect and all of a sudden it felt like the whole world shut down. City after city, state after state, the country shut down. And there we were, everyone home other than essential workers. But what was the true definition of essential workers. Well we knew for sure it was the police, firefighters, first responders, hospitals and of coarse, mortuaries. We also knew that big box grocery stores and pharmacies had to be open to feed people and supply vital medicines while the big distribution industries remained open to ensure the big box stores got the food and necessities to the people. From there we fall into the grey area. But What about all of these other businesses. Tens of thousands of the smaller guys. What about them?
The clothing retailers, the boutique shops, your local diner, or maybe evenyour local sports bar. Or what about your child’s lemonade stand that you were suppose to help them set up for a fund raiser. They all got put on hold from the onset of one nasty pandemic that was sweeping across the world. Why did it happen to this country? Why did it happen to all those other countries? While all of this is happening we're at a crossroads trying to figure out how we can keep going. The pandemic of 1918 was one of the worst pandemics in recent history. It killed about 50 million people worldwide with around 675,000 of those deaths occurring right here in the "good old" United States of America. Due to medical and pharmaceutical limitations, control efforts were put into place such as what we are experiencing now, isolation, quarantine, good hygiene and limiting public gathering. During this time from around 1918 to 1923 the economic activity sharply declined before the country began to bounce back. Unfortunately during this time period, they had very few amenities that we experience today. So, going back to the question, what can we do about it? I’ve pondered over this for quite some time and it led me down a few different paths of possible answers, but I’ll start with this. No matter where we are in this pandemic struggle, what I know for sure is that most small businesses are struggling and I mean struggling deeply.
Not to long ago after the lockdown was lifted, we went to Waxahatchie, Texas where we like to go from time to time to go through the old down town and enjoy some lunch and then hit some antique and boutique shops. Our first stop was usually a particular antique store where we would rummage through any new merchandise that they had recently received. Anyway as we were walking towards the store we noticed a lady sitting on the bench near the store. As we walked by the bench, we noticed it was the store owner. I stopped and said hello, nice day isn’t it. She replied, yes, its a beautiful day. I said, we decided to drive down this weekend since the ban was lifted and wanted to see what goodies you’ve gotten since we visited last. She kind of tilted her head down and said I’m sorry, but we’re closed. I replied, well, when do you plan on reopening? She said, we’re not. I cant keep on going like this. We’ve been closed for too long and I can’t continue to keep it open. At that time I had a loss for words. I knew that the sands of time had financially took a toll on her business. I finally replied and asked her, So what are you going to do? She said, you know, God has never let me down, besides I’ve been debating on retiring for some time, I guess this is now my time. We wished her well and started walking down the sidewalk as we have in the past going to the next store.
But what about her. Was it her time? Was she really ready to take that next step and throw the towel in. Absolutely not. She was just another one of many victims of circumstance who could not financially weather the storm. The recent past immediately flashed through mind as I recalled the shutdown of the country and all of the other small businesses who weren’t classified as essential and therefore fell into the same boat. This really bothered me as there was nothing I could do. After all, I was just a normal guy, with a normal but essential job therefore allowing me to continue collecting my normal wage, but by far not enough to give these people a hand up. We already have one set of elderly parents that live with us, in which we are thankful that we still have both of our parents still living, but we also have the normal necessities that anyone else has to keep current on a monthly basis along with 2 grown kids that from time to time needs a hand. So,there’s not a lot left over after that. But then it hit me, the answer to the question, What can we do about it?
A cup of coffee, what did I just say, a cup of coffee? Yes a cup of coffee.
I want you to think about something for a minute. Over the last several years on tv advertisements, there have been many commercials broadcast with the phrase for “just a cup of coffee” you could help someone, some animal or something benefit from just that cup of coffee a day, a week or a month. So here’s the answer. These small businesses in our small towns are our neighbors, our friends, our family and our community. Some have been there since you were a child while others have opened throughout your lifetime. At the end of the day, they are a part of you and you are a part of them. You have experienced the visuals, the smells, the memories of these businesses. Most small businesses are now experiencing some kind of trouble since these trying times have come to light. And yes, it is ok to go to the big box stores to get what you need. But what if, just one item you needed was purchased once a day, once a week or once a month from one or more of your mom and pop shops? For example, what if instead of buying that cup of coffee from a retail chain, you bought it from a locally owned coffee shop. Maybe there’s one item that you need once a week or once a month as a necessity and can be purchased from a local family owned store. It may cost a dollar or two more for that item, but is that even the cost of a cup of coffee at most big retail chains? And the best part, we are supporting our communities and helping them get through these tough times. If you see a sale sign from the window of a local boutique shop you’ve never been in, you might be surprised what you find! There’s a whole lot of suttle things we can do, one person at a time. And finally part 2 of the answer. What if we go into lock down again and are not allowed to shop at these stores again for a while. For some of these mom and pop stores, there is not an answer. But for others it is. Although it’s true that you may not be allowed in these stores during this time, you do have the internet. Ask the store owners or cashiers of your local shops if they have a store website and a shopping cart and if their allowed to do internet business during a shutdown. If so, then you are helping the flow of that life blood to that business and family to continue their dream of small business ownership. Remember, no one has to stop shopping the big box stores, far from it. It is just forming a habit and relationship with your community while doing your part to help keep your community strong. If you would like to visit our store, please go and check out OldDaysPast.redbubble.com
James@oldayspast